Juniper Hill
Juniper Hill is a non-profit alternative elementary school in Alna, Maine. It focuses on place-based education and teaching kids the importance of their environment and community. This conceptual project aims to rebrand Juniper Hill, re-envisioning its brandmark, marketing materials, print collateral, and social presence through understanding the culture of Juniper Hill created by the parents, children, and staff.
Research + Brand Exploration
This phase of the process focused on examining Juniper Hill’s current brand values and identity, discovering what really sets them apart from other schools. This involved an exploration of the competitive landscape of local non-profit brands and educational institutions. Inspired by these insights, I brainstormed visual metaphors and dynamic wordmarks to refresh the current logo and imagery, while keeping in mind the unique culture of Juniper Hill.
